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how to write a blog

How to Write a Blog That is a Hit in 8 Steps

Writing a blog may seem daunting but fear not there are quite a few strategies. From catchy headlines to thought-provoking questions, you can make your blog a hit.

Researching is quite a task. But, as you sit down to write, sometimes you blankly stare at the screen for hours.

The key is engagement. You want your readers to feel connected- as if you are speaking to them personally! You don’t want to sound like a school instructor! 

Learning how to write a blog does not mean using complicated jargon. You can deliver all the relevant information to your audience in easy-to-understand language. 

Let’s get started. 

How to Write a Blog in 8 Steps

It is not about how fast you can write but the time and effort you put in. Come, let’s walk through the steps to create a blog:

1. Define Your Audience

“…Create content that will be helpful, insightful or interesting for your target audience”- David Ogilvy

Ask yourself:

  • Who is the audience? 
  • Why would they be interested in this topic or niche?
  • Are they looking for solutions?

70% of people learn about companies through articles.

Assess audience demographics, interests and pain points. Gather information through surveys, social media insights, website analytics; etc

Tailor your content according to your audience’s expertise level. Engage your readers with content that speaks to them. You’ll see better results and faster conversions.

Learning how to write a blog is more than knowing your audience. You should know your competition.  

2. Do Competitor Analysis 

You are not the only one writing in your chosen niche. There are countless others. It’s worth taking a look at them. Why so?

The goal is not to copy what they are doing. You will gain insight into what their readers appreciate. Analyse their:

  1. Approach & Style: Study the blog to understand their approach and style. Pay attention to engagement metrics like shares, comments and likes.
  2. Quality & Depth: Do they go in-depth in their content or is it surface level? Look for unique perspectives, original research, and expert insights. Also, consider visuals and formatting techniques that enhance readability and engagement. 
  3. SEO Sleuth: Identify their target keyword and its frequency of updates. (We will discuss the details shortly.)

Next, you need keywords. With them, you can optimise your blogs for better search engine ranking and conversions. 

3. Keyword Research

Keyword research tells you what people search for in search engines. Adding relevant keywords to your blogs helps in search engine optimization.

You can rank higher in relevant search engine result pages (SERPs). What’s more? Keyword research helps you to identify the topics that have the biggest SEO potential. 

Use free tools like::Keyword Planner – Google Ads and Moz Free Keyword Research Tool

Let’s take Moz for example:

Enter a search-related word or phrase. For instance, we’ll take a broad one- “weight loss”. Choose your country (India). Then click on Search.

 You will see keyword volumes:

Top Suggestions
Keyword Monthly Volume 
Weight loss diet 60500
Weight loss at home 10
Weight loss pills720

Identify the keywords that your target audience is using. Now you can sit down and start writing your blog.

4. Write Your First Draft

Planning your blog outline helps you to streamline your writing process. We suggest you follow these pointers:

a. Create an Outline

Here is a guide to create an outline when you learn how to write a blog:

SectionSubsectionContent
IntroductionCatchy Introduction
Problem StatementDescribe the problem your blog addresses
PurposeExplain the purpose of your blog
BodyMain Point 1Explanation  
Main Point 2Explanation  
ConclusionSummarise key points
Call to ActionEncourage readers to take action (buy, subscribe etc.)

Let’s start with the introduction.

b. Write an Engaging Introduction

First impressions matter. The introduction (the first 150-200 words) sets the tone for the entire blog. So, make sure it is engaging, precise and catchy.

Always:

  • Avoid generic content. 
  • Go straight to the topic. 
  • Use short sentences and paragraphs. 
  • Each paragraph must not exceed more than 60 words. 

Break the monotony with questions or facts. Gradually build the context and always use transition sentences to maintain flow. 

Let’s see one for the topic- “Foods to Detox Your Liver”:

GOOD INTRODUCTION FOR BLOG EXAMPLES FOR BEGINNERS:

Your liver is the silent guardian of your body. It is like an “inspection station” that stands on duty only allowing only the important nutrients to flow through.As the natural detoxifier, the liver constantly cleanses all waste off your body. It works non-stop, 24×7, like a machine. We all have this organ but rarely think about it. The liver needs proper nutrition to support its function. So, your food makes a big difference!You need foods like grapes, cruciferous vegetables and more that are rich in vitamins, antioxidants and protein. They hold the key to a healthy liver. While incorporating the right measures is important, it is also equally important to cut down on the bad ones. So, no more junk food or alcohol!So, if you want to improve your health and take it to its peak, let’s start with your liver. Here are ten smart food choices just for you!

Pro Tip: Always add a “Table of Contents” after the introduction.  

c. Use Conversational Tone

We have briefly touched upon this at the start. Write as you talk to your friends. It makes it easy to get the message across.

d. Use Imagery

Instead of bombarding your audience with facts, appeal to their senses. Use all five senses-visual, auditory, tactile, olfactory and gustatory to create sensations in your readers. Here are blog writing examples for imagery:

  • No Imagery: The forest is dense with trees.
  • Using Imagery: The cool, damp air of the forest carried the scent of the pine cones filling the atmosphere with tranquillity.

Soon, you will finish the first draft. Now, take a break and then review your draft.

5. Edit Your First Draft

Polish your ideas, ensure clarity, and create a more impactful piece.

Follow Templates

Use a uniform template:

TITLE 

Introduction…

Heading 2

Body…

Heading 3

Body…

Heading 4

Body…

… and so on.

Use proper spacing options:

Single– Ernest Hemingway, an American novelist, short-story writer and journalist, won the Nobel Prize in Literature in 1954.

1.15- Ernest Hemingway, an American novelist, short-story writer and journalist, won the Nobel Prize in Literature in 1954.

Choose the one easy on your eyes. 

It’s formatting time!

Format it Right 

“I have rewritten—often several times—every word I have ever published…”
– Vladimir Nabokov

Formatting your writing improves readability, organises information, and enhances presentation. Your readers can easily comprehend and engage with your content.

  • Bold, underline, or italicise the key points.
  • Use tools like Grammarly for error-free content and Hemingway Editor for readability analysis.

Guess what? This blog too has gone through all these checks!

Next, do not forget to add compelling CTAs. 

6. Killer CTAs Converts Leads

Blogs are not just informative.

DID YOU KNOW?: You can use blogs to motivate readers to perform certain actions like subscribing or buying. The average blog visit to lead conversion is 1-3% 

This is CTA or call-to-action. It is an embedded link that convincingly states your objective. Some of the common CTA examples are “Sign Up”, “Subscribe”, and “Get a free consultation!”

While the immediate goal of CTAs is to increase your readers, you can eventually monetise your blog. 

Learning how to write a blog is not only about style and connectivity. It is also about credibility. Are you providing proof to back up your claims?

7. Add Relevant Sources and Backlinks

Giving relevant sources to authority websites can strengthen your blog’s credibility. Not just that, it also provides valuable information to readers and improves search engine optimization (SEO). Add:

  • Internal Linking: Use this link to attach one page on your website to another page on your website. 

Example: At Zoringa, our services cater to what you need.

The word “services” is the anchor text which takes you to the service page when you click on it. You still stay on the website.  

  • External Linking: Also known as a hyperlink., it leads to a page resource outside the website.

Example: Google’s infamous Penguin algorithm affected 3.1% of search queries. 

  • Backlinking: For posting on a third-party site, you could link your site to it. It leads the user/ reader to your service or homepage. 

Example: Looking to start your career in digital marketing? Zoringa is here to lend you a helping hand!

Now, it’s time to run checks.

8. Plagiarism and AI Check 

Your content should be original. There is a chance that unintentionally your sentences match existing content or show AI. To avoid that, run plagiarism checks. Trust tools like Duplichecker, Small SEO Tools Plagiarism Checker and Copyscape (premium only).  

Also, check for AI content. Try to keep it below 10%. Use Zero GPT for AI detection. Avoid:

  • Using jargons
  • Lengthy sentences
  • Repetitive sentences, words or phrases

Last but not least, you cannot learn “how to write a blog” without FAQs and Conclusion.

FAQs: How to Write a Blog That is a Hit in 8 Steps

Why write frequently asked questions for blogs?

A good FAQ section is a valuable asset. It helps you to provide better customer support and increases your organic traffic and navigation. Optimise it for SEO by linking each question to a separate page. It helps them to appear as search snippets on the SERP.

What is the difference between blog and article?

The consensus is that articles are quite lengthy going up to 5000 words, while blogs can be within 2000 words. Also, blogs are promotional with CTA while articles are purely informative.

How to optimise my blog for search snippets?

Craft concise, informative content, sign structured data markup, answer common questions and focus on high-quality, relevant keywords that match user intent. 

Conclusion 

By now you should know what it takes to write a blog. From understanding your audience to conducting competitor analysis and keyword optimisation- you must follow the right process. It might seem like a long task, but it’s manageable.That’s why, we, as an all-rounder digital marketing brand, are the right choice! Want to know how to write a blog like a pro? Contact Zoringa Ventures today and unleash the power of effective content marketing!