Zoringa

How to Create a Landing Page

How to Create a Landing Page: Ultimate Guide

Whether you’re running a massive corporation or flying solo with your gig, knowing how to create a landing page is a must. 

Why? Because if you want to reel in those leads, you’ve got to have a page that grabs attention and gets people clicking. And get this – the more landing pages you have, the more leads you can snag. 

Like, bumping up from 10 to 15 landing pages can give you a whopping 55% increase in leads. And once you hit around 40 landing pages? You’re looking at over 500 leads. That’s some serious potential right there!

In this blog, we’ll break down how to create a landing page. We’re talking structure breakdowns, step-by-step guides, and juicy examples to get those creative juices flowing. 

Trust us, you won’t want to miss out on any of this gold. So, what are you waiting for? Dive in and soak up all the wisdom!

What is a Landing Page?

In the realm of online marketing, landing pages serve as focused pathways guiding visitors towards a desired action, be it making a purchase, subscribing to a newsletter, or any other targeted objective. 

Unlike comprehensive professional websites, a landing page is a singular webpage with a clear mission: prompting visitors to engage with your intended goal. When crafted effectively, a well-designed landing page significantly enhances conversion rates and bolsters the success of business initiatives.

Landing pages, born in 2003 from Microsoft’s IT department, initially tackled sluggish Office software sales. They’ve since become vital in diverse industries’ digital marketing strategies.

Broadly categorized into two types—reference and transactional—landing pages are tailored to provide focused information about a specific product or service without the clutter typically found on website pages. 

While reference pages inform and educate, transactional pages are strategically designed to prompt visitors towards a defined action, typically through a compelling call-to-action, often involving the submission of contact information via a form. 

Now every landing page can be unique, but there’s a basic structure that seems to work, have a look.

Landing Page Structure

Let’s simplify the structure of a landing page:

  • Big Title: A catchy headline that grabs attention.
  • Extra Info: A smaller sentence or two that explains more about what you’re offering.
  • Main Picture or Video: A cool image or video that shows what your offer is about.
  • Big Button: A button that tells people what action to take, like “Buy Now” or “Sign Up.”
  • Good Stuff Section: A part that lists the best things about your offer, maybe in a list or short paragraphs.
  • Happy Customer Stories: Things that other people have said about your offer, like reviews or quotes.
  • More Details: If people want to know more, you can add more info or answer common questions.
  • Pictures and Stuff: More images or graphics to make the page look nice.
  • Trust Signs: Things like logos of companies you’ve worked with or awards you’ve won, to show you’re trustworthy.
  • Last Push: A final message that reminds people why they should act now.
  • Footer: The bottom part of the page with contact info, links, and social media buttons.

Make sure everything looks neat and easy to understand. Test different versions to see what works best for getting people to do what you want them to do on your page. Now that you know the structure, let’s get into the nitty-gritty of building a landing page!

How to Make a Landing Page

Ready to enhance your online presence with a compelling landing page? Explore our curated collection of top-notch landing page templates, meticulously crafted to boost click-through rates. Select the theme or design that resonates best with your industry, and customize it with your imagery, text, and links.

Consider these essential points as you embark on your landing page journey:

1. Define your Objective

Clearly outline the goal you aim to achieve with your landing page and maintain consistency across every aspect of your site.

2. Establish Visual Hierarchy

Identify key elements and ensure they receive prominent placement to capture visitor attention effectively.

3. Drive Action with a Clear CTA

Guide your landing page visitors toward the desired action with compelling calls to action. Draw inspiration from our selection of CTA examples to kickstart your campaign.

4. Design with Allure

Engage your audience with visually captivating design elements that entice them to explore further. 

5. Craft Persuasive Copy

Keep your messaging concise yet informative, with attention-grabbing headers that entice visitors to delve deeper. Incorporate testimonials from satisfied users to build credibility.

6. Leverage the Power of Imagery

Set the tone and captivate your audience with impactful visuals that convey your brand identity and message effectively.

7. Emphasize Value

Communicate the benefits of engaging with your landing page, reinforcing the value proposition to incentivize action.

8. Don’t Shy Away from the Hard Sell

Be direct and assertive in communicating your unique selling proposition, leveraging the purpose of your landing page to its fullest potential.

Did you know that the colours you choose for your landing page can affect how people behave on it? Using contrasting colours for your call-to-action buttons compared to the background can make them stand out more. And by tapping into colour psychology, you can even influence how users feel when they visit your page.

Let’s delve into the technical aspect:

Follow this step-by-step checklist to bring your landing page to life:

  1. Choose a suitable landing page template.
  2. Assign a descriptive name to your landing page.
  3. Populate your page with compelling content.
  4. Enhance visual appeal with captivating imagery.
  5. Select a relevant domain name for your landing page.
  6. Ensure all links and CTAs are functional.
  7. Optimize meta description and SEO title for improved discoverability.
  8. Publish your landing page and watch your conversion soar!

Alternatively, explore AI-powered landing page builders for fresh designs and conversion-optimized copy.

Expert tip: Harness the versatility of landing pages by creating multiple iterations and conducting A/B tests to refine your approach. This invaluable technique offers insights into your target audience and enables you to fine-tune your messaging for enhanced effectiveness.

Website Landing Page Examples

We’ve done our research and are here with some of the most brilliant landing page examples:

1. Calm

Many of us could use some extra tranquillity in our lives, and Calm is here to deliver just that. It’s a meditation and sleep app packed with features aimed at bringing a bit of relaxation into our busy lives. 

This landing page is the first thing visitors see when they arrive at the app’s website, encouraging them to dive in and explore what Calm has to offer.

Industry: Software as a Service (SaaS) / Health and Wellness

What makes it inspiring…

  • Simple and concise: Calm keeps things straightforward on their landing page. The text is clear and easy to understand, avoiding overwhelming visitors with too much information. The headline, “Meet Calm,” sets a peaceful tone for the content.
  • Clear objective: Calm’s main aim is crystal clear. (Who wouldn’t want better sleep, less stress, and reduced anxiety?) The landing page wastes no time in inviting readers to join millions of others in their journey to wellness.
  • Soothing visuals: The background of Calm’s landing page exudes tranquillity with a serene evening sky adorned with bright stars, featuring the calming colour blue. Soft colours and gentle imagery create a peaceful atmosphere—something we all could use a little more of!

2. SEM Rush

If you’re in the digital marketing world, chances are you’ve heard of SEM Rush. Their platform offers a comprehensive toolkit covering SEO, content marketing, PPC, social media, and market research. 

However, instead of overwhelming you with all these features at once, this landing page hones in on one key aspect: how you can leverage their platform to gain insights into your competitors.

Industry: Software as a Service (SaaS) / Marketing

What makes it inspiring…

  • Compelling Call-to-Action (CTA): The CTA appeals to marketers’ desire to outperform competitors. The form requests only a domain name before prompting to “Get Insights.” The supporting text emphasizes understanding competitors’ traffic sources and user engagement.
  • Strong Social Proof: This landing page nails social proof with a logo bar of well-known brands, industry awards, and testimonials. Plus, there’s a carousel of Tweets showcasing recent discussions about the platform.
  • Audience-focused Copy: Effective landing pages understand the audience and highlight the benefits that matter most to them. Here, the emphasis on big data and machine learning appeals to data-driven marketers, resonating with the target audience.

3. Borderbuddy

Ever found yourself contemplating the absurdity of smuggling a hefty wheel of Wisconsin cheddar across the border, disguised as your significant other? Me neither. But if I ever did, I’d want Border Buddy by my side. 

This landing page taps into common anxieties about navigating customs regulations and offers a straightforward solution.

Industry: Customs Services

Why it’s effective…

  • Addressing the issue upfront: The headline acknowledges the challenge of importing and exporting, resonating with visitors from PPC campaigns. Border Buddy’s promise to handle the tough parts is clear above the fold, reassuring potential customers.
  • Simplicity: Border crossing is complex, so a clean, simple landing page is vital. Border Buddy offers essential information without jargon, assuring customers their customs broker handles the details.
  • Speed: Border Buddy focuses on page speed, ensuring quick engagement. The mobile version loads in under three seconds due to a streamlined design. Optimizing the logo could further boost performance.
  • Surprising vibrancy: Despite prioritizing speed, Border Buddy maintains visual appeal with careful font, layout, and imagery choices. The landing page strikes a balance between efficiency and branding, capturing attention without distracting from the message.
  • F-pattern layout: By aligning key elements along the F-pattern, Border Buddy maximizes visibility and reduces cognitive load for visitors. This layout ensures that important information, including the call to action, is easily noticed and absorbed.

FAQs: How to Create a Landing Page: Ultimate Guide

How long should a landing page be?

The length of a landing page depends on the complexity of the offer and the audience’s needs. Typically, it should be long enough to convey the necessary information effectively.

Does a landing page have to be very visually dynamic?

While visual appeal can enhance engagement, a landing page doesn’t have to be overly dynamic. Focus on clarity and relevance to the offer.

How many words should my landing page have?

The word count of a landing page varies but should be enough to convey the message concisely. Aim for clarity and relevance rather than a specific word count.

Where are landing pages hosted?

Landing pages are hosted on a company’s website or through a landing page builder platform like Unbounce, Leadpages, or HubSpot.

Conclusion

In conclusion, mastering how to create a landing page is crucial for businesses of all sizes and industries. By understanding the target audience and addressing their needs, businesses can craft effective landing pages that drive conversions. 

From defining objectives to optimizing visuals and copy, each step plays a vital role in creating landing pages that resonate with visitors. With the right strategies in place, businesses can leverage landing pages to generate leads and boost sales. 

For expert guidance and support in creating compelling landing pages, consider partnering with Zoringa Ventures, a trusted leader in digital marketing solutions.